Effective From August 23rd 2025

1. Introduction

Welcome to Rising Sun Financial LLC. This Privacy Policy explains how we collect, use, disclose, and protect the personal information you provide when using our website or interacting with our services. By accessing and using this website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect personal information that you voluntarily provide, including but not limited to:

Contact information (name, email address, phone number)

Demographic information (age, gender, state of residence)

Information related to insurance needs or coverage preferences

User-generated content (comments, reviews, inquiries, form submissions)

Information submitted during customer support or agent consultations

Technical data (IP address, device type, browser type, pages visited, time on site)

Cookies and tracking technologies for analytics and advertising performance

Certain information may be required for regulatory or compliance purposes in the insurance industry.

3. Use of Personal Information

We use the collected information for purposes including:

Providing insurance-related services through our licensed agents

Understanding your coverage needs and matching you with appropriate products

Processing requests, inquiries, or consultation appointments

Improving website functionality, user experience, and service offerings

Sending updates, newsletters, policy information, or marketing materials (only with your consent where required)

Complying with state and federal regulatory requirements

Detecting and preventing fraud, unauthorized access, or illegal activities

4. Sharing of Personal Information

We do not sell your personal information. We may share your information only under the following circumstances:

With your consent

With licensed insurance agents or carriers to provide quotes, policy options, underwriting, or customer service

With service providers assisting in website operations, analytics, advertising, or communication services

As required by law, court order, subpoena, or government authority

To protect our legal rights, safety, property, and the rights of users or the public

In connection with a business transfer, such as a merger, acquisition, or sale of assets

All third-party partners are required to protect your information in accordance with applicable privacy laws.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to:

Improve website performance and personalization

Track browsing behavior and usage trends

Measure advertising effectiveness across platforms such as Google and Meta (Facebook/Instagram)

Retarget visitors with relevant insurance information or ads

You may control or disable cookies through your browser settings, though some website functions may be affected.

6. Third-Party Links

Our website may include links to external websites. Rising Sun Financial LLC is not responsible for the content, privacy practices, or policies of third-party sites. We encourage all users to review the privacy policies of any external sites they visit.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage system is fully secure, and we cannot guarantee absolute protection.

8. Your Choices

You have the right to:

Access, update, or correct your personal information

Request deletion of your personal information (subject to legal or regulatory requirements)

Opt out of marketing emails or communications

Withdraw consent for data collection or communication at any time

To exercise these rights, contact us using the information below.

9. Children’s Privacy

This website is not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors without verifiable parental consent. If we become aware of such data, we will delete it promptly.

10. Advertising, Analytics & Communication Consent

By submitting your information on this website, you consent to being contacted by Rising Sun Financial LLC or by our licensed insurance agent partners regarding life insurance or related services.
You may receive communication by:

Phone calls

Text messages

Email

Automated dialing systems or prerecorded messages (as permitted under TCPA laws)

Your consent is voluntary and not a condition of purchase. You may revoke consent at any time.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. Updated policies will be posted on this page and become effective upon posting. Please review this page regularly.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Phone: (202) 221-7772
Email: [email protected]

By using our website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.